The 32 Principles: Introduction

Foreword by Jocko Willink • Click here to read

The 32 Principles

Brazilian Jiu-Jitsu (BJJ) is a superpower that is taking the world by storm. What most people don't know is that the 32 Principles that make BJJ so effective are as useful in overcoming the struggles of everyday life as they are in physical altercations. With this book, anyone can learn to harness the power of jiu-jitsu to succeed in business, relationships, and life.

To make sure this book was equally impactful for non-martial artists as it was for avid jiu-jitsu practitioners, all 32 chapters begin with a QR code that, when scanned, launches a video in which Rener Gracie demonstrates the combat application of the featured principle.

By providing the physical jiu-jitsu context of each principle before transitioning into the life and business application of the same, this book takes every reader on a multi-media personal empowerment journey that is unlike anything that came before it!

The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

“I learned these 32 Principles over decades of jiu-jitsu practice... Rener Gracie codifies them in a simple, clear, digestible way, making them accessible to any person in any situation, regardless of whether they are a black belt in jiu-jitsu or have never learned a martial art.”

-JOCKO WILLINK

retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

“Jiu-jitsu is a super power. Whether it’s used to protect yourself and your family, or in your professional pursuits, it provides an inscalable advantage. Rener Gracie... brilliantly breaks down these universal problem-solving principles in real time for use in any environment.”

-TIM KENNEDY

former UFC fighter, US Special Forces Operator, New York Times bestselling author, and entrepreneur

“By presenting the 32 priniciples in such a clear and easy-to-learn format, Rener Gracie extends the profound benefits of his family’s fighting system far beyond the world of martial arts and into the realm of how to live a meaningful life.”

-ED O'NEILL

actor

“A must-read for anyone seeking to succeed in life... I love the analogies and practical advice this book has on how the principles of jiu-jitsu can be applied beyond the mat to achieve success in all aspects of life.”

-CYNTHIA ROTHROCK

five-time undefeated world champion martial artist, action star, and Black Belt Magazine Hall of Fame inductee

-JOCKO WILLINK

retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

-TIM KENNEDY

former UFC fighter, US Special Forces Operator, New York Times bestselling author, and entrepreneur

-ED O'NEILL

actor

-CYNTHIA ROTHROCK

five-time undefeated world champion martial artist, action star, and Black Belt Magazine Hall of Fame inductee

-JOCKO WILLINK

retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

-TIM KENNEDY

former UFC fighter, US Special Forces Operator, New York Times bestselling author, and entrepreneur

-ED O'NEILL

actor

-CYNTHIA ROTHROCK

five-time undefeated world champion martial artist, action star, and Black Belt Magazine Hall of Fame inductee